The Storytelling Lab - Ep 2: Why Storytelling
Why do we love stories? And, why does storytelling work? Today, I talk branded content and storytelling as a method to build trust SUBSCRIBE HERE: Why do we love stories? And, why does storytelling work?? In this episode, I talk about how storytelling was used in ancient societies as a means to relay trust during trade. I even nerd out about how stories saved the lives of Athenian prisoners during the Peloponnesian War. (I can still hear my girlfriend laughing at me). While