New tools, new formats, and new platforms arise every day. But if you master the skill of storytelling, you can create compelling stories no matter how much money you have or tools you have access to...
You just need a guide.
We have the most technologically advanced communication devices we've ever had, but at the root of all of them is the same timeless tool:
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In the past five years, you've probably heard the term "storytelling" in marketing conversations. You also probably know that you should be using more video in your strategy. You may evenn know that you should tell stories in your videos.
Here's the problem: there is plenty of research to show WHY storytelling is effective and even WHAT kinds stories you can tell. But very few people understand HOW to tell stories well. Even fewer understand how to create great video stories that are as short as six seconds.
I teach how to craft short form stories that create empathy and move audiences to action.
Here are THREE WAYS I can help you or your organization.