Rain Bennett
- Apr 25
- 3 min read

Why Tiny Moments Matter in Telling Stories that Create Massive Change with Zach Green

Have you been told to take big, overwhelming actions to make a difference, only to feel like nothing ever really changes?

If you're a filmmaker or content creator wanting to make an impact, you know how crucial those tiny actions by large groups are.

Let's talk about how you can use those moments to not only tell inspiring stories but also drive real action. It's time to turn those tiny moments into big change.

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Rain Bennett and Zach Green of Be Alive on The Storytelling Lab podcast.

Zach Green is an environmental storyteller with a strong focus on rivers and their impact on the natural world.

Through his work at Rivers Are Life, Zach seeks to raise awareness about the critical role of rivers in sustaining life on our planet.

By crafting character-driven narratives, he aims to educate, inspire, and entertain audiences, shedding light on the work of individuals and organizations dedicated to the protection of our freshwater ecosystems.

In this episode, Neal discusses how to:

Master the art of impactful storytelling to create positive change.
Unlock the potential of corporate sponsorship in funding creative projects to create impact.
Discover how to use media to influence the powerful resource of community to support your purpose-driven mission.

Vital Role of Rivers

Rivers play a crucial role in sustaining life on the planet, serving as vital sources of water, food, and transportation for communities worldwide.

By highlighting the interconnectedness between people and rivers, storytellers like Zach Green shed light on the importance of conserving these natural waterways for future generations.

Through storytelling, the significance of rivers in ecosystem health and human well-being can be effectively communicated to inspire conservation efforts.

Neal Foard, Small Kindesses Aren't Loud But They Echo Forever

Power of Storytelling

Storytelling serves as a powerful tool to raise awareness, inspire action, and drive positive change in environmental conservation efforts.

By crafting character-driven narratives that showcase the personal experiences and struggles of individuals dedicated to conservation, storytellers can create strong emotional connections with audiences.

Influence of Community Involvement

The involvement of individuals and communities is essential in driving environmental action and fostering a collective responsibility toward conservation efforts.

Showcasing the contributions of everyday people, organizations, and corporations in protecting rivers and freshwater ecosystems, inspires community members to seek areas in their own lives where they can be involved in the improvement of environmental conditions.

"'Moments matter' is what we say all the time, because every great story starts with a moment and that is different for every person. You latch onto that moment and you go from there and you create a story. It's the moments in life that connect us all."

- Zach Green

If you need help finding your own tiny moments that might make big shifts in your business's mission, this is the episode for you!

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https://podcasts.apple.com/us/podcast/the-storytelling-lab/

Some of the highlights of our conversation:

00:02:29 - Importance of Rivers
00:08:43 - Stories and Moments
00:09:16 - Tackling Big Causes
00:13:03 - Telling Stories through Characters
00:14:54 - Identifying River Heroes
00:16:33 - Impact of Corporate Sponsors
00:22:57 - Motivating Action
00:26:08 - Finding Stories
00:27:23 - Lessons from Unscripted TV
00:29:03 - Honing Skills in Storytelling
00:30:52 - The Changing Landscape of Distribution
00:32:10 - New Series Coming Up
00:33:33 - Motivating Action through Stories
00:40:21 - Impact of Social Media and Content Creation
00:44:09 - Importance of Personal Connection in Storytelling
00:45:36 - Relatability and Audience Connection
00:47:00 - Collective Responsibility for Freshwater Ecosystems
00:49:39 - Ways to Support the Cause
00:51:06 - Future Plans and Collaboration