The Storytelling Lab - Ep28: Social Media Storytelling for REALTORS with Britni Clark
Updated: Apr 27
This week’s guest is Britni Clark, social media and marketing manager for the Virginia Realtors Association. We discuss how REALTORS® (and ALL other businesses) can benefit from digital storytelling, how to convince your company to devote more time to social, and how to make social media content management more manageable. This episode it perfect for anyone that wants to learn more about social media storytelling!
When I booked the keynote speech for the National Association of REALTORS® “Communication Director’s Institute,” I was ecstatic for two reasons:
It was my first keynote speech for a national conference.
My mom has been a REALTOR® for decades and I share her passion for real estate.
At one point I even got my real estate license, but decided to pursue my filmmaking career, which was just at the turning point of becoming an actual career possibility.
But I’ve always kept real estate in the back of my head, fantasizing about what my life would have been like if I went the other route.
I thought this speech would give me a good opportunity to mix two of my passions: real estate and storytelling.
In fact, the coordinator told me that during a survey, the two most asked about topics were “digital storytelling” and “video.”
I was the person for the job. And I couldn’t wait.
Plus, this conference wasn’t for REALTORS® themselves, but the Communication Directors of their associations. I’d be speaking to marketers! These were my people.
I gave the speech and a workshop the next day and the response was incredible.
I spent hours in one-on-one conversations with attendees, learning about their struggles and the struggles of their members.
This week’s guest is Britni Clark, one of the attendees I spoke to at CDI, and the social media and marketing manager for the Virginia Realtors Association.
Britni is fortunate enough to work with a large association that has a dedicated person to social media -- it’s clear why she’s the person for the job.
SHE GETS IT.
She understands how to use the tools we have access to in order to tell stories and connect with communities.
We discuss how REALTORS® (and ALL other businesses) can benefit from digital storytelling, how to convince your company to devote more time to social, and how to make social media content management more manageable.
This episode is perfect for anyone that wants to learn more about social media storytelling!
Some highlights of our conversation:
Britni's role as a social media & marketing manager for Virginia Realtors Association - she gets to show realtors the value of the association through social media
How a social media job gives you the ability to be really creative with communication
Why a lot of companies don’t see the value in having one person devoted only to social media -- and why they are wrong
How to convince your company to devote more time to social
Why you should spend time on the social platform that makes the most sense for your organization -- where are your people?
Where Rain and Britni met: CDI 2019
Why video and social media is so important for real estate right now
The importance of knowing why you’re creating a video - know your strategy before hitting record
How digital storytelling can help realtors
How stories make your audience see themselves in you
How to use storytelling in instagram posts
How to use storytelling to get people to come to events
How to make a story arc -- they don't have to be complicated
How to make content management more manageable
Break up your content: make sure some content looks professional and some is casual/ in-the-moment
Keep your content authentic. It will be easier for real people to identify with your brand
Why & how you should use instagram stories
How to use instagram to create leads
Easy engagement tips for instagram
Why it's important to keep up with what’s current on social media (and in digital marketing)
How you can make an impact without a large social audience - start small
Focus on people that are following you but aren’t engaging - how can you get them involved?
Use events as content - be aware of what’s going on and tell those stories
Why it's important to take a step back from the social media world every once in awhile
Influencer marketing and why it's BIG right now
The goal of creating an influencer program
How to keep an eye out for easy content
As always, I hope you enjoy the episode!
Peace and Love,
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