• Rain Bennett

Ep. 119: Master Storytelling for Your Business with Mark Carpenter

Your personal life is full of stories that can and will impact your business. Mark Carpenter is a trainer, consultant, speaker, and co-author of the bestselling book, Master Storytelling. With a background in corporate marketing and PR, he helps businesses turn boring meetings into inspiring, memorable, motivating experiences.

In this episode of The Storytelling Lab, Mark helps us understand how to find those meaningful experiences within your own life and use them to teach, lead, and inspire.



There is one thing I have learned through the past five years of helping businesses tell their stories:

The thing that most brands struggle with in regard to their marketing and content creation is knowing what story to tell and when.

And it's not actually that hard.

It's that we (humans) always love to complicate simple things because we think to be successful at something, it must be difficult.

This week I spoke with Mark Carpenter about how to make it easy.

Mark Carpenter is a trainer, consultant, speaker, and co-author of the bestselling book, Master Storytelling.

He told me that the first thing leaders need to do to effectively use this storytelling to is to be "curious, not complacent."

That means asking yourself, "What does my team need?" Or "What do they need to hear?"

And then, you have to listen!

When you do, you start to understand the things they need more clearly and you can look for experiences in your life to use as examples of what they can do when they need those things.

The lessons are always right in front of you.

But that doesn't mean they are always easy to see. We often overlook them.

To find them, you just have to look inside your personal experiences.

You don't lead by making your word gospel or acting under the "leader is king" concept. You lead by being collaborative with your team and helping them understand the goal(s) you're trying to accomplish.

The most powerful way to do that is to show them through an emotional story.

"You don't have to be super creative to live your life. Anything you have an emotional reaction to, there's probably a lesson learned in that experienced. So you just got to start looking for and making the connection between the experience and what's the lesson you learned.”

This conversation was so straight to the point that you will be able to listen to it and immediately apply the lessons to your strategy.

This conversation is, in fact, a story of its own!

If you want to learn how to easily implement storytelling into your business, this is the episode for you!


Some of the highlights of our conversation:

  • How to inspire employees to come back to the office, and...

  • If they actually need to come back, or that's just a story you tell yourself

  • Why asking yourself "why" is crucial to any pursuit or business

  • How a research study with monkeys shows the power of belief

  • How his background in corporate marketing lead to storytelling

  • The story behind writing his first book

  • Why personal stories work for business

  • What's wrong with the "leader is king" concept

  • How to find your inner creative

  • How to find stories to tell

  • The purpose behind those stories

  • How stories connect people and ideas

As always, I hope you enjoy the episode!

Peace and Love,



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For more storytelling tips and tricks,

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