• Rain Bennett

The Storytelling Lab - Ep 6: Video

Updated: Jan 4, 2019

In this episode, I talk through the basics of showing, instead of telling, and stress the importance of variety in visual storytelling. I’ll teach you how to successfully use A-roll, B-roll, and archival footage, and explain the different types of shots used to create tone and variety.



When I was a kid, I sat in front of the TV so long, my brother Beau joked that I was the guy in HBO’s Dream On -- who lived the rest of his life comparing his experiences to scenes he’d seen as a kid.

My brother wasn’t wrong. I definitely do that.

Imagery has always fascinated me and I suspect I’m not alone in that.

Today we’re talking about the visual aspects of storytelling. We’ll go through the basics of showing (not “telling”) and talk about the importance of variety in your images.

I sculpted my storytelling technique by creating documentary films. I never had the best equipment or the biggest crew, but I used fundamental visual techniques, as well as a healthy dose of heart, to tell compelling stories.

In this episode, I explain the difference between A-Roll, B-Roll, and archival footage; teach different types of shots and how they can be used to create tone and variety; and discuss how we can represent our characters visually.


The camera doesn’t see things the way the eye sees them! In order to become a visual storyteller, start seeing the world through a camera lens.

Peace and Love,


For more storytelling tips and tricks:

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Hosted by Rain Bennett (@rainbennett | Twitter) (

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