The Storytelling Lab - Ep 3: Why Short Form
Updated: Jan 4, 2019
Learn the how to cut fat out of your stories and grab your audience in the first 5 seconds! And remember, if it’s not helping move your story forward, it’s an injustice to the piece.
Whether on the screen, on the page, or on the stage, I’ve spent the past few years perfecting the art of short form storytelling.
But, this push towards short form storytelling isn’t new.
One of my favorite urban legends goes like this: Ernest Hemingway was at lunch with a group of writers, when he bet them he could tell a story in just six words. Everyone happily took the bet. Hemingway wrote on a cocktail napkin, “For sale. Baby shoes. Never worn.” He collected his winnings, and the six word story was born.
This idea is now used as a writing exercise in English classes across the country. What is the shortest amount of words you need to tell a story?
With social media continually gaining popularity for both personal and marketing uses, attention spans are only getting shorter and shorter. We have to learn to adapt our storytelling methods to fit our audience’s desires.
At my business, Six Second Stories, we’ve taken the concept of Hemingway’s legend and applied it to video marketing. What is the shortest amount of time you need to tell a story?
Here’s a good tip:
if it’s not helping move your story forward, it’s an injustice to the piece.
Learn how to cut fat out of your stories and grab your audience’s attention immediately!
Peace and Love,
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