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  • Writer's pictureRain Bennett

The Storytelling Lab - Ep 2: Why Storytelling

Updated: Jan 4, 2019

Why do we love stories? And, why does storytelling work? Today, I talk branded content and storytelling as a method to build trust



Why do we love stories? And, why does storytelling work??

In this episode, I talk about how storytelling was used in ancient societies as a means to relay trust during trade. I even nerd out about how stories saved the lives of Athenian prisoners during the Peloponnesian War. (I can still hear my girlfriend laughing at me).

While a majority of the world no longer relies on trade and barter economies, storytelling still plays a vital role of building trust in business. Storytelling has always weaved itself into the fabric of our culture, and is currently a huge strategy in marketing and branding.

If you want to learn more about “branded content” and how to create stories with purpose, impact, and a defined audience, then this episode is a great place to start.

How This Show Can Help You

I created The Storytelling Lab to share my tactics, so that others can learn how to use them to maximize their impact in business and in life, minus all the blood, sweat, and tears I lost ;)

In this series, I break down the art and science of storytelling, and together we will learn how to start seeing our “flaws” as super powers.

We all have storytelling tools at our fingertips, so let’s start sharing our stories!

WELCOME… to The Storytelling Lab.

Peace and Love,


For more storytelling tips and tricks:

Follow us on Twitter @storylabpodcast

Follow us on Instagram @sixsecondstories

Visit our website

Hosted by Rain Bennett (@rainbennett | Twitter) (

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